Every company knows WHAT they do, some companies know HOW they do what they do, but few know WHY their organization exists. Certainly there have been times when we all focus on HOW or WHAT because customers take us there or you allow yourselves to be stuck there. Simon Sinek helps you step back and realize what motivates us and what is behind the way we think, how we feel and what makes us respond.
IMHO, this is best 18 minutes you could spend with your leadership team, organization and/or yourself. Invest in yourself so you can invest in others! How are we communicating and what are the conversations we are having? Are we communicating the “what” or the “why”? Are we inspiring leaders?