The Critical Importance of Following Up – And How to Do It

After you attend a networking event, association meeting, mixer, seminar, conference or trade show – what happens the next day? Do you actually follow up with people you just met – like you promised to do OR were asked to do? 

Before the event: do your due diligence: research who’s going to be there, know the dress code, and prepare a self-introduction that’s relevant to the event. You know that this will be a great opportunity to expand your network. Then you attend the event and meet a handful of new, potentially-valuable contacts, all of whom will be assets to your network, and many of which you know who you will be able to help. All in all, this was one of your more successful events, and you leave feeling pretty good about yourself. Now What?

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