Selling vs. Marketing

Many people mistakenly think that selling and marketing are the same – they aren’t.

You might already know that the marketing process is broad and includes all of the following:

– Discovering what product, service, or ideas your customer want.
– Producing a product with the appropriate features and quality.
– Pricing the product correctly.
– Promoting the product; spreading the word about why customers should buy it.
– Selling and delivering the product into the hands of the customer.
– Selling is one activity of the entire marketing process.
– Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service.

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10 Reasons for NOT accepting a Counter Offer.

1. Where is the money for the Counter Offer coming from? Is it your next raise early? All companies have strict wage and salary guidelines, which must be followed.

2. You have now made your employer aware that you are unhappy. From this day on, your loyalty will always be in question.

3. When promotion time comes around, your employer will remember who was loyal and who wasn’t.

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How much is a billion? By Harvey McKay

Stories about billion-dollar corporate deals are in the headlines daily. Carl Sagan used to regale us with the mysteries of the “billions and billions” of stars in the universe. The population of China is more than 1,320,000,000, or approximately one-fifth of the world’s population.

A billion is a big number, no matter what you’re talking about. Most of us can’t begin to comprehend just how much a billion is, but a friend sent me some statistics to put it into perspective. (Alexander B. Trowbridge, Jr., former U.S. Secretary of Commerce, presented similar statistics a number of years ago; these have been updated.)

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When a Stranger Calls – How to Handle Phone Interviews? By Tranette Ledford

This article actually runs in a section of the paper called “Decision Times’ which also is in the Navy Times, Air Force Times and Marine Corps Times. (Seen by service members and veterans worldwide.)


If you’re looking for a job, you may have dropped off your resumes with friends, done some networking through acquaintances, or sent query letters to job postings. While you’re waiting for the phone to ring, it just sits there. Then suddenly, you’re relaxed, watching reruns of Third Watch, eating pizza – or you just stepped out of the shower – only to find there’s a hiring manager on the other end of the line, or an employer you’ve been itching to impress.
Getting caught off guard is the worst part about waiting for a phone call during a job hunt. But nobody can wear the ‘job seeker’ hat 24/7. So how can you get ready – and stay ready – to sell yourself in a conversation you were hoping for but weren’t expecting?

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5 Common Interviewing Blunders

Many job hunters unwittingly sabotage their own chances by making common, but easily avoidable, interview mistakes. They will agonize over their resumes and cover letters but rehearse only minutes for what arguably is the most vital step in the whole job hunting process.

Here are 5 interviewing blunders that can cost you the job:

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Beating Career Procrastination

The Problem:

The reasons people procrastinate are numerous (see below), however reasons and excuses never got anyone very far in their life or career. Therefore, I recommend that the next time you avoid the patterns of activity you know are a waste of time because they are easy! Instead of sitting behind a computer all day looking at job postings or sending emailed resumes and cover letters while hoping your phone rings – You should consider this: Only 5 % of jobs people get come through the internet! Your activity needs to CHANGE NOW, such as attending networking events and making phone call appointments to meet people in your network who care about your job search success.

The Solution:

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