Create a Job Search Marketing Plan
Not only is it a blueprint for your strategy that forces you to focus and direct your job search to ensure that you are covering all methods, but it keeps you aware of how much work you have to do and enables you to evaluate the quality of your efforts.
Your JSMP is a dynamic, action-oriented plan that helps you set realistic and meaningful daily, weekly and monthly goals.
This plan is critical to your career management and conducting a professional job search campaign.
Steps to a Good Job Search Marketing Plan
Follow these steps when you are writing your Job Search Marketing Plan:
1. Define your target market by considering the following:
- Start with three industries and research 20 companies to target for each industry
- Determine who the leaders are for each target company
- Understand the services and/or products of each target company
- Define the size, annual revenue and profitability, number of employees and customers served by your target company
- Define your preferred geographic locations
- Research competitors of each target company
2. Define your job function in relations to your Highest and Best Use to an organization.
Think about what your value proposition is to them….not what’s in it for you.
3. Research people and companies on LinkedIn to get inside knowledge and referrals to your targets.
4. Compare your skills, experience, education and background to the profiles of people with similar function and experience.
This is necessary to see if your background supports the positions you are interested in.
5. Map out your campaign strategy.
Research every local industry event to meet new contacts.
6. Compile your networking list of contacts to reach out and tell your story and job search strategy.
7. Develop a list of 50 executive search firms that specialize in your area of expertise and call the recruiters on the phone to introduce yourself.
8. Organize your direct mail plans to specific company leaders and executives.
9. Tailor your cover letters, resumé, LinkedIn profile and other marketing pieces to the specific position you are searching for.
10. Get FIRST interviews through people and relationships (NOT job postings).
11. Document the results by keeping track of ALL your job search related activity.
Once you’ve done that, rank each opportunity on a scale of 1-10 (10 = High)
12. Follow-up…follow-up…follow-up…follow up!
Job searches are difficult because you feel you have to sell yourself.
You have to think of yourself like a product you are selling to a prospective buyer. If you were selling a product, you would identify exactly who would be most likely to purchase your product.
Don’t oversell or you will be perceived as anxious, needy or desperate. Market yourself by describing your past achievements and accomplishments.
You must do that same type of methodical planning when you write your Job Search Marketing Plan. It will drastically reduce the time it will take you to find your next career opportunity!
Mark James, CPC is the founder and president of Hire Consulting Services (HCS), established in 1999. HCS is a highly customized executive outplacement and career coaching firm for executive-level professionals. Recently published in 2018, Mark is the author of the best-selling book Keys to the C Suite: Unlock the Doors to Executive Career Path Success. He is equipped with over 25 years of experience in Executive Career Management Coaching, Outplacement and Executive Search Consulting. He has been a Certified Partner with Predictive Index® Behavior Assessments since 2016. He focuses on providing a proven and successful strategy and a structured process to fully enable his clients to conduct a professional job search campaign and with the singular goal of securing their next career opportunity in significantly less time it would take without a career coach. Clients gain a new perspective of their marketing value coupled with executing a strategic plan and closing the deal on their new role in their next job.