The Difference Between Mission and Vision
Everyone tries to “wordsmith” these two words to impress everyone else when in reality it is quite simple. The vision is to SEE, the mission is to DO. Then the Goals are written to state what is to be ACCOMPLISHED, the objectives are written as micro steps to show in a MAP form how the goal(s) will be accomplished and the action plans are specific steps showing how each objective will hold everyone ACCOUNTABLE in terms of dates, times, budgets, risk managements, personnel, etc.
Example. Chick-fil-A. We didn’t make the chicken, just the chicken sandwich.”
Great Vision Statement.
The Vision is the noun. The Mission is the verb. The Vision is the picture. The Mission is the yellow brick road that leads you to the Vision. It’s what you have to do to get there.
Vision – what we aspire to do
Mission – A high-level approach statement of how we’ll make the vision real.
Cisco’s Vision = Changing the way we work, live, play and learn
Cisco’s Mission = Shape the future of the internet by creating unprecedented value and opportunities for our customers, partners, employees, investors and ecosystem partners
Mission (transitive verb and/or adjective) as defined in the dictionary:
– a pre-established and often self-imposed objective or purpose