Helpful Linkedin Stats
Linkedin now has almost 750 million members with over 55 million registered companies. Let’s look at some key helpful Linkedin stats…
Helpful Linkedin Stats
Of those Linkedin users who are frequently engaging with the platform, 40% access it on a daily basis, clocking up over 1 billion interactions every month. However, Linkedin is used sparingly, so you only have a few minutes to make an impact. Users only spend about 17 minutes on Linkedin per month.
According to the Pew Research Center’s 2018 Social Media Use study, Linkedin remains popular with college students. Further research into these Linkedin statistics revealed that 50% of college graduates in the U.S. are Linkedin users, while the site engages with only 9% of people whose education doesn’t surpass high school.
Additionally, 44% of Linkedin users take home more than $75,000 per year, which is above the national median in the U.S.
Although the U.S. has the most Linkedin users at 176 million, over 75% of Linkedin users are from outside of the U.S.
Along gender lines, Linkedin is more popular with men, who comprise 57% of its users base. And, interestingly, millennials make up over 60% of Linkedin’s user base, with 11 million of the 87 million millennials in decision-making positions.
Microsoft, recognizing the value of Linkedin, acquired the company for $26.2 billion in 2016. However, unlike many other social media platforms, which rely on advertisements, Linkedin’s services are something for which users are willing to pay.
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A total of 39% of Linkedin users pay for Linkedin Premium, which has four price tiers:
- Premium Career: $29.99/month
- Premium Business: $59.99/month
- Sales Navigator Pro: $79.99/month
- Recruiter Lite (Hiring): $119.95/month
Premium Career is best for those looking for jobs. It gives you access to five In-Mail messages per month and in-demand videos, as well as the ability to see who viewed your profile, how many searches you’ve appeared in, and additional information on posted jobs (including salary).
The other tiers include essentially the same basic features, but then go a step or two further.
Premium Business gives you additional information about businesses and unlimited people searches; Sales Navigator Pro gives you advanced search filters, access to different sales tools, and the ability to make notes on user profiles; and Recruiter Lite gives you guided search smart suggestions and more recruiter-focused tools.
No matter which Premium account you buy, you’ll have access to improved metrics and various ways to achieve Linkedin growth.
Linkedin is an especially good source for discovering leads. Hubspot found that Linkedin is 277% more effective at generating leads than Facebook and Twitter.
Use these helpful Linkedin stats to help you in your job search! If you’d like to dig deeper into Linkedin, contact us for professional coaching.
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Follow Hire Consulting on Linkedin for talent management solutions and executive career transition coaching to help reach your full potential.
Mark James, CPC is the founder and CEO of Hire Consulting Services (HCS). Established in 1999, HCS is a highly customized executive outplacement and career coaching firm for executive-level professionals.
Mark is equipped with over 25 years of experience in Executive Career Management Coaching, as well as Outplacement and Executive Search Consulting. He is the author of the three best-selling books—Keys to the C Suite: Unlock the Doors to Executive Career Path Success, The Interview Mindset: The Ultimate Guide to Mastering Your Career, and The Recruiter Mindset: The Ultimate Guide to Working with Executive Search Recruiters.
Mark uses a proven and successful strategy and structured process to fully enable his clients to conduct a professional job search campaign and with the singular goal of securing their next career opportunity in significantly less time it would take without a career coach. Clients gain a new perspective of their marketing value coupled with executing a strategic plan and closing the deal on their new role in their next job.
