The Impact of the Baby Boomers
Beginning in 2012, the Baby Boomers (born between 1946 and 1964) were 76.4 million strong and are approaching their 65th birthdays. As their saving-minded parents pass away, they will inherit billions of dollars.
In fact, according to a report from the McKinsey Global Institute, maturing Boomers will be the most affluent demographic segment in recorded history. McKinsey believes their money will represent 40% of all of the transactions in the United States in the next decade.
Imagine the political clout they will have!
At this point in time with our contracted economy, Baby Boomers are spending less and saving more. When the recovery gets here and their investment portfolios return to reasonable levels, we will see a significant release of these funds. Some marketers are forecasting significant shortages of computers and automobiles, due to reductions in capacity.
Before the current downturn, we had seen record interest among seniors in “re-careering” to lower-paid less-stressful jobs. For now, we are seeing them choosing to stay in their current position as long as possible.
Wise companies are looking for ways to capitalize on this valuable population segment without alienating the Generation Xers who want to move up. Once this recession is history, expect to see a return to previous attitudes and actions.
By the year 2030, more than one-fifth of the US population will be over the age of 65. They represent a phenomenal opportunity to marketers well-positioned to sell them goods and services.
Besides the obvious healthcare needs, the affordable housing industry will be the beneficiary of this aging Boomer market as will a wide range of other service suppliers.
Affluent seniors will be in the market to buy numerous services to handle tasks they simply do not want to do themselves, including running errands, food shopping, and cooking.
The national and local opportunities presented by this “Senior Surge” are unprecedented, so KEEP THE FAITH!
Enlightened marketers are already preparing to address the wants and needs of this lucrative group and positioning themselves for success with this growing market segment.
Good Hunting!
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Mark James, CPC is the founder and CEO of Hire Consulting Services (HCS). Established in 1999, HCS is a highly customized executive outplacement and career coaching firm for executive-level professionals.
Mark is equipped with over 25 years of experience in Executive Career Management Coaching, as well as Outplacement and Executive Search Consulting. He is the author of the three best-selling books—Keys to the C Suite: Unlock the Doors to Executive Career Path Success, The Interview Mindset: The Ultimate Guide to Mastering Your Career, and The Recruiter Mindset: The Ultimate Guide to Working with Executive Search Recruiters.
Mark uses a proven and successful strategy and structured process to fully enable his clients to conduct a professional job search campaign and with the singular goal of securing their next career opportunity in significantly less time it would take without a career coach. Clients gain a new perspective of their marketing value coupled with executing a strategic plan and closing the deal on their new role in their next job.
