The Secret Formula for Networking Success
Over the years, I have discovered that marketing is powered by two things: Know-how and a Nurtured Network of Contacts.
That’s it…..That’s the secret!
The formula for Networking Success is based on your Human Capital (what you know) times your Social Capital (who knows you) times your Reputation (who trusts you and what they say about you.)
HC x SC x R = NS
Having knowledge, good business relationships and a solid reputation, plus social capital and trust is the ultimate security blanket in good times and bad.
Today’s economic conditions presents an excellent time to increase your market share by reaching out and building better relationships with people you already know. Increasing your social capital is not about sitting alone in front of your computer trying to come up with a winning marketing formula on your own. No one I know who is successful does it that way. Get out from behind your computer and meet with real people – face to face!
Successful people may have started out going it alone, but as soon as they possibly could, they began to leverage their own and other people’s ideas, experiences and relationships, and that’s what it’s all about.