The Four Types of Career Coaching

Four Types of Career Coaching | HIRECONSULTING.COM

Oftentimes people suddenly find themselves between jobs and in career transition without having a fair chance to evaluate sources of assistance as they struggle to get back into the labor force. That’s why it’s wise to be educated before you’re in this position.

In this post, you’ll learn about four types of career coaching so you’ll know exactly which one fits you best if you’re ever in need.

1. DIY Career Coaching (Self-Directed Job Search)

Most people belong to this group. Their previous employers have not entitled them to career coaching and they decide not to seek such assistance.

The primary reasons for this are:

  1. They were able to secure employment in the past without a coach and they believe they can do it again.
  2. As a result of mourning their loss and being stressed about their future, they are in such emotional torment that they are in a fog and can’t make logical decisions.
  3. They may have financial hardship and cannot justify the cost of paying a career coach.

Their job search success is hindered, and grossly limited, but not impossible.

What they may not be aware of is that if they engaged a career coach, the chances of landing a new job faster decreases the amount of time spent in a stressful state and increases the return on investment.

RELATED | 12 Ways to Shorten Your Career Transition

2. Limited Outplacement Assistance

Some people are entitled to several months of comprehensive outplacement services based on their positions and tenure in their previous company.

Paid in full by the previous employer, the service may entitle the person in transition to limited, one-on-one coaching, group networking, seminars and workshops, assistance in resume writing, and access to the outplacement firm’s online databases to search for potential employers.

This type of service offers value for the first three weeks or so. Thereafter, the benefit curve plummets.

Separately, or in conjunction with outplacement services, some people in transition join one or more of various job search networking groups and/or state-run job assistance organizations. Some of these groups are truly effective for job seekers, while others are less helpful.

3. Career Marketing Firms

A career marketing firm is an organization that hires a sales force to recruit candidates who are typically job seekers in desperate stages of the job search. Payment is made up front and varies and tends to be in the range of 5-15% of a candidate’s annual salary.

Career marketing firms provide the following services:

  • One-on-one career coaching
  • Personal marketing material
  • Access to one or more paid-for databases
  • Render assistance with resumé writing.

WARNING—The degree of their success varies and, by and large, their reputations are highly questionable.

A word to the wise—“If it sounds too good to be true, it usually is!”

So, buyer beware. Most of these charlatan operations close up shop within a few years because they get sued for deceptive practices and undelivered promises. Others simply change the name on their door and continue preying on unsuspecting and uninformed job seekers.

Before you engage a particular firm, talk to people you trust who have knowledge of it. Get recommendations for good ones if you can, then check

4. Independent Career Transition Coaches

Independent career transition coaches vary greatly in terms of the fees they charge and the services they provide.

Your best bet is to thoroughly check out a coach’s reputation. Talk to several people who have used that coach’s services, visit the coach’s web site, and interview several such coaches before making a commitment.

Learn what your total expense will be and find out what to expect once the coaching is done. An independent career coach tailors a program specifically to your needs.

RELATED | What is Executive Career Transition Coaching?

The Bottom Line

Whichever of the four types of career coaching you choose, it’s important to be clear that a professional career coach will assist, teach and guide you through the process of conducting a professional job search campaign.

Here is a list of deliverables you should expect from a reputable career coach:

  • Management competency and skills assessment
  • Resumé and cover letter development
  • Creation of job search marketing strategy and guidance on how to uncover the hidden jobs
  • Alternative career options, such as self-employment, consulting, business and franchise ownership
  • Secrets of professional networking and professional connectivity services
  • Utilizing executive search firms
  • Interview preparation coaching
  • Comprehensive mock interview training
  • Salary negotiation coaching
  • New job assimilation and “on-boarding” career coaching

Professional career coaches will provide unbiased opinions and advice regarding next steps and how to accomplish them. They assist and guide in teaching the skills for negotiation of a better compensation package.

Some career coaches will provide professional introductions to help their clients expand their network and connectivity to key executives and professionals.

They should provide the necessary emotional support to get their clients through the job transition.

Above all, a career coach will hold their clients accountable and keep them focused to achieve critical weekly activity goals.

Hiring a good coach will typically speed up the job search process and can save you weeks and months of time wasting mistakes.

In Summary

Now that you have a clear understanding of four types of career coaching, we hope you also understand that it’s a wise move to utilize an effective learning and career coaching system to ensure and accelerate your success.

Simply put, there are two major components to people’s decision making process—emotional and logical.

There is no question that a person in-transition is surrounded by all kind of emotionally driven thoughts. Given a little time the emotional side will subside and be taken over by the logic. That is the time to make the hard decisions. The sooner you get there, the sooner you will get employed.

Keep in mind that most significant career growth and learning in life takes place in the context of supportive trusted advisor relationships.

No matter what your circumstances may be, working in partnership with a career coach will have profound impact and value.

If, out of the four types of career coaching, you feel able and confident to choose the first option and complete all these steps on your own, great. Go for it!

On the other hand, if you would like some assistance, we’re available to help you.

Hire Consulting Services provides a complimentary phone consultation to assess your personal career situation and determine if career transition coaching is right for you.

Contact HCS by phone at 760-230-4301 or send an email to (please include the best days and times that you’re available to talk by phone and a send brief description of your situation along with your resumé. We’ll get back to you with a good time to schedule the appointment.

Follow Hire Consulting on Linkedin and Facebook for talent management solutions and executive career transition coaching to help reach your full potential.

Mark James, CPC is the President of Hire Consulting Services, established in 1999. He is a Certified Personnel Consultant and has been providing executive career transition coaching and executive recruiting services for over 25 years. Mark is also a Certified Partner with Predictive Index® Behavior Assessments focused on talent selection and leadership development.

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